sitened.com/wordpress
SRV — 01
Custom WordPress
Hand-built themes, not off-the-shelf templates — WordPress tuned for speed, search and the client's actual workflow.
nabeen@toronto:~$ whoami
The Builder
Four ventures with my own name on the downside, starting with SiteNED — a one-person web studio running since 2022. Code, design, copywriting and SEO all ship from the same pair of hands.
4+ yrsSiteNED
4Ventures
FullStack of trades
1Person studio
Scroll — the build begins
Chapter 02
The Studio
SiteNED — est. July 2022
An entire agency's worth of trades, shipped by one person. Every client site below the fold of this card gets all four.
sitened.com/commerce
SRV — 02
Commerce
Shopify and Wix storefronts taken from idea to first sale — products, payments and shipping wired end-to-end.
SRV — 03
Copy & SEO
Every build ships with its words — copywriting and on-page SEO handled in-house, never bolted on after launch.
SRV — 04
Cloud Hosting
Design doesn't end at launch — managed cloud hosting keeps client sites fast, patched and online, month after month.
Chapter 03
The Ventures
Four businesses, each started from zero. The brief, the risk and the inventory all sit in the same pair of hands.
SiteNED
Web studio · Client workWhere it started — a one-person web studio founded in July 2022 through Ontario's Summer Company program. Four years of client builds on WordPress, Shopify and Wix, plus the hosting that keeps them online after launch.
Reflem↗
Fashion label · EcommerceAn alternative streetwear label — cyber cuts, distressed detail and drops like Darker Than Black. I own the storefront, the email flows, the ad spend and every order that comes out the other end. It ships worldwide.
Karaoke Vinyl↗
Live events · SoftwareRecording booths at events — people step in, sing, and walk out with the take. It runs on software I built for it: Karaoke Vinyl Studio, a trademarked AI mixing tool that finishes every recording before the singer gets it.
Builder Brotherhood
Founder app · In developmentA mobile app built around the three things a founder can't build alone: the right co-founder, the right room, and the right capital. Hinge-style founder matching, sharehouse groups, and an Invest hub of verified grants, accelerators and startup pitches.
Lifetime revenue
$0+CAD
Across the businesses above, in Canadian dollars — every dollar of it from something built, shipped and supported by one person.
Chapter 04
The Receipts
Entrepreneurship, independently verified — by a provincial government, a student body and two certifying bodies.
0+Years running SiteNED — founded July 2022, still shipping
$0Summer Company Award — Government of Ontario, for SiteNED
0 moDirector of IT — Management & International Business Association
0Certifications — HubSpot Digital Marketing · KPMG Data Analytics
The Government of Ontario's Summer Company program funds student founders who pitch, launch and operate a real business over a summer — SiteNED was built through it, then simply never stopped.
Chapter 05
The Edge
What a finance degree does to a developer.
Most developers guess at the business case.
This one closed Tesla's books.
Warranty cost accounting at Tesla, audit at EY, cross-border tax at Vialto — so when SiteNED builds a storefront, the margins, the tax lines and the month-end all make sense before the first commit. The rarest stack isn't technical.
SQLPower QueryVBAAI ToolingHubSpot MarketingKPMG AnalyticsSAP BW
Chapter 06
What's Next
The ventures above are already running. This is what's queued behind them — the next eighteen months, in the order they get built.
Late 2026
Builder Brotherhood shipsFirst release to the App Store — matching, founder houses and The Capital Room in v1, with users sourced the slow way, one room at a time.
Workshop series opensA five-part training run for finance teams — Power Query, Google Workspace, then Claude AI for people who close books.
CPA core modulesSecond core module sat and cleared, then into the professional program proper.
Early 2027
AI consultancy opensPackaged AI workflow design for founders and small finance teams — the same tooling that runs my own ventures, sold as a service.
Smart home lineAn AI-assisted smart home product with an install network, starting across the Greater Toronto Area.
Workshops four and fiveExcel and Google Sheets automation — scripting the parts of the month-end nobody should still be doing by hand.
Mid 2027
Karaoke Vinyl scalesThe booth goes on the event circuit properly — more dates, a tighter AI mixing pipeline, a brand people recognise before they walk in.
Core examsWorking toward the professional final exam — the long middle of the designation.
Late 2027
A consumer productA calming beverage in formulation — recipe, compliance and packaging. The first thing on this list you'll be able to drink.
Designation track closesLeadership and Professional Readiness — the last modules standing between here and the letters.
Build
Designation
Teaching
Quarters, not dates. The order is the commitment — the calendar moves when a build takes longer than it should, which it does.